The contest, called Savor the Flavor of St. Francis Turn Up The Heat Consumer Contest (STFOSFTUHCC for short) runs through July 30, 2010, with winners announced September 10.
Oh yes- about those winners. What do they win?
First prize – a Sonomatastic trip to Sonoma County, with VIP visit to St. Francis Winery & Vineyards, air to and from SFO, and a 2 night stay at an awesome Sonoma County spot.
Second prize – Weber Baby Q Grill, Elizabeth Karmel* BBQ-to-go Kit, $50 St. Francis gift card
Third prize – Trio of Elizabeth Karmel signed cookbooks, Elizabeth Karmel BBQ-to-go Kit, $50 St. Francis gift card
There are also honorable mentions for the following:
1. Best Wine Pairing
2. Boldest Flavor Recipe
3. Most Creative Way to Turn Up The Heat!
4. Sexiest Steak

Steaks too sexy for TV. (But ok on the internet.)
I know – I saw it, too. Sexiest steak? The mind reels, the imagination runs, the heart palpitates. Meanwhile, the steak burns. Best get back to it.
The contest starts now, so if you’re up for the challenge, pop open some St. Francis wines and get grilling.
I’m working on my secret Cabernet and Catfish entry.
* Who is Elisabeth Karmel? Dude, she’s only been called “America’s female grilling expert” by Steve Raichlen**, which means she is either: a) a female who is an expert on grilling, b) an expert of females who grill or c) an expert on female anthropophagy, whose preferred method of preparation is grilling. I opt for (a) or (b) as (c) is just too awful to contemplate.
** Steve Raichlen? He’s “America’s male grilling expert.”


